Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIRXOSM006 Mapping and Delivery Guide
Develop and manage social media and online strategies
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SIRXOSM006 - Develop and manage social media and online strategies |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to develop and implement the overall strategy for an organisation’s online presence and for individual strategies for targeted campaigns.It requires the ability to develop social media and online content guidelines, policies and procedures to implement and evaluate strategies.It applies to individuals who work at a senior level who operate independently, can have responsibility for others and are responsible for making a range of operational and strategic decisions.This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Online and Social Media |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine social media or online requirements. |
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Element: Develop social media or online strategy. |
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Element: Develop content guidelines. |
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Element: Develop and document policies and procedures. |
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Element: Implement strategy. |
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Element: Evaluate strategy. |
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